Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the service disclosed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a global rollout. This advancement comes amid a surge in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding channels on a popular video site only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are now over a billion videos on its app tagged as AI-generated. In total, more than 100 m media items are added to the platform every day, making AI content a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the amount of AI content they see by accessing the content preference option in the application and selecting AI-made media. Additional categories that are already be controlled under the filter encompass current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules require users to tag “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any realistic AI video that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth add an “AI-made” label to content created with its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from attempting to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a two million dollar educational fund for specialists and organizations to create informative material about ethical AI use. This initiative will assist educational bodies focused on educating coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid controversy over intentions to make redundant a large number of review team members in the United Kingdom. The company is set to cut a significant number of roles in its user protection department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content prior to it has to be seen by staff. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is proving valuable work at speed.”
